Download The Balanced Scorecard: Translating Strategy Into Action ebook
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The Balanced Scorecard: Translating Strategy Into Action by Robert S. Kaplan
The.Balanced.Scorecard.Translating.Strategy.Into.Action.pdf
ISBN: 9780875846514 | 322 pages | 17 Mb
The Balanced Scorecard: Translating Strategy Into Action Robert S. Kaplan
Publisher: Harvard Business Review Press
Here is the book - by the recognized architects of the Balanced Scorecard - that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals. Kaplan and Norton demonstrate how senior executives in industries such as banking, oil, insurance, and retailing are using the Balanced Scorecard both to guide current performance and to target future performance. They show how to use measures in four categories - financial performance, customer
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